Teads are bringing together industry leaders from across the globe, during a month-long content series, to discuss the evolution of creativity in the current world context.
Through workshops, insights, fireside chats and case studies, Teads and participants will discuss new creative trends and showcase best practices. Through these activities, happening across the globe, Teads also aims to shed light on the challenges and opportunities faced by the ad industry in the current world context.
Current world crises have brought to light certain dynamics that will be key themes in the content series:
- The need for further agility and cross-division collaboration in the creative process
- Landing the appropriate tonality in disruptive times & testing content effectively
- Access to real-time data and insights to constantly inform and iterate on creative executions
- The effectiveness of evidence-based approaches to creative development
Follow us to stay tuned for upcoming new updates!
